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FCS 455 and 535: Fashion Merchandising and Theory

FCS 455 and 535: Fashion Theory

Finding Demographic and Business Data for Local Area

Reference Books with Demographic Data

A collection of Reference books with demographic data (depending on the book, either zip code, county, metropolitan area, and/or national level data) are on the Business Index Table between the Reference Desk and the windows in the Reference Room. Titles of special interest shelved in that area include:

Industry Associations

Commercial Website

Selective Books in the University Library

Introduction to PolicyMap Video

Introduction to Data-Planet Tutorial

Using Data Planet

Citing Your Sources

Marketing Specific Databases

  • American Factfinder
    Presents population, housing, economic, and geographic data from the United States Census Bureau. Data sets section offers tables for the Decennial Census, American Community Survey, Economic Census, and Population Estimates.
  • Data-Planet
    A statistical data repository contains more than 35 billion data points from 70+ source organizations. Census results, business data, health metrics, political science data and more are included in over 4.9 billion datasets presented in charts, maps, graphs, and table form, via multiple points of entry.
  • IBISWorld
    A business information databases that includes economic, demographic and government data to provide insight into over 700 industries in America. It includes market conditions and forecasts, supply chain information, risk ratings reports, and business environment profiles.
  • PolicyMap
    Web-based Geographic Information System covering the United States used to understand communities. With easy-to-use menus, PolicyMap is a “GIS tool for non-GIS experts” for those who need to visualize large amounts of data quickly and easily, often down to the census tract or block group level.
  • ProQuest Global NewsStream
    Full text access to a large selection of national and international newspapers, news wires and news sources.<
  • RKMA Market Research Handbooks
    Richard K. Miller & Associates publications include market research handbooks covering the following sectors: Casinos, Gaming & Wagering; Consumer Behavior; Entertainment, Media & Advertising; Healthcare Business; International Consumers; Leisure; Restaurant, Food & Beverage; Retail Business; Sports; and Travel & Tourism.
  • U. S. Census Bureau: Subjects A to Z
    Alphabetical index consisting of keywords and phrases to access census statistics, free publications, products, services, and other social, demographic and economic information.

Citing Data from Others

Properly citing data assists in the research process by giving data creators proper credit for their work, aids replication, provides permanent and reliable information about the data source, helps track the impact of the data, and facilitates resource discovery and access.

Citing Data From Others

In many cases, a data provider will include recommended citation formats (i.e. the ICPSR). Also note that the producers of a particular dataset may request that users of the data cite a publication in which the data are described, rather than citing the dataset (i.e. the Database of Political Institutions). 

When a data provider does not recommend a citation format, we recommend these general citation guidelines:

  1. Author/Principal Investigator
  2. Year of Publication
  3. Title of the Data Source
  4. Edition/Version Number
  5. Format of the Data Source (e.g. [Computer File], [CD-ROM], [Online], etc.)
  6. Producer of the Data Source
  7. Distributor of the Data Source
  8. URL for the Data Source

Citing Census Data

Dynamically generated tables, maps, and files from American FactFinder:

(Use semicolons to separate elements)

  1. U.S. Census Bureau;
  2. Name of the database or other data repository/source (e.g., American FactFinder), set off by quotation marks, or follow publication citation style;
  3. The name of the person who generates the tabulation, etc., e.g., "generated by John Smith;"
  4. The name of the software package used to generate the tabulation, if known, e.g., "using American FactFinder;"
  5. The URL of the application software's main or first page set off by angle brackets, e.g., <>;
  6. The date, within parenthesis, when the user generated the tabulation, e.g., (7 January 2012).

For a reference map in American FactFinder:

For a thematic map in American FactFinder 

(Find the specific survey or census, data set and matrix number under the map image):

  • U.S. Census Bureau; Census 2000, Summary File 1, Matrix P7; generated by Joe Smith; using American FactFinder; <>; (15 February 2012).


  • U.S. Census Bureau; American Community Survey, 2010 American Community Survey 1-Year Estimates, Table GCT0101; generated by John Smith; using American FactFinder; <>; (7 January 2012).
  • U.S. Census Bureau; Census 2000, Summary File 1, Table P001; generated by Jane Jones; using American FactFinder; <>; (20 February 2012)
  • U.S. Census Bureau; 2010 Census Summary File 1; Tables P1 and QT-P1; generated by John Smith; using American FactFinder; <>; (12 December 2011).

APA Style Guides, 6th edition

The American Psychological Association (APA) citation style is common in the social sciences.

APA Formatting and Style Guide from the Online Writing Lab (OWL) at Purdue University

Citing Archival Materials in APA

Publication Manual of the American Psychological Association (official print version)

Call number BF76.7 .P83 2010, available in the Learning Commons

APA Annotated Bibliography Examples


Ontiveros, R. J. (2014). In the spirit of a new people: The cultural politics of the Chicano movement. New York: New York University Press.
Ontiveros argues that the arts provide an expression of the Chicano movement that circumvents neoliberalism and connects historic struggles to current lived experience. Chicano artists have integrated environmentalism and feminism with the Chicano movement in print media, visual arts, theater, and novels since the 1970s. While focused on art, this book also provides a history of the coalition politics connecting the Chicano movement to other social justice struggles.


Journal article

Alvarez, N. & Mearns, J. (2014). The benefits of writing and performing in the spoken word poetry community. The Arts in Psychotherapy, 41(3), 263-268. doi:10.1016/j.aip.2014.03.004
Prior research has shown narrative writing to help with making meaning out of trauma. This article uses grounded theory to analyze semi-structured interviews with ten spoken word poets.  Because spoken word poetry is performed live, it creates personal and community connections that enhance the emotional development and resolution offered by the practice of writing. The findings are limited by the small, nonrandom sample (all the participants were from the same community).

Useful Books

Books on Starting a Business

Use OneSearch to find additional books such as:

Family and Consumer Sciences - All Databases

Most Useful

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