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GBUS 600: Analysis of Contemporary Organizations

Books

Richard K. Miller and Associates (RKMA) Market Research Handbooks are useful for industry analysis and consumer analysis. Titles are specific and limited.

Consider looking at a business plan from Business Plans Handbook available from the library to see examples of how to structure and compose a business plan.

Plunkett publications: These almanacs contain information on topics such as companies, branding and marketing.

International Directory of Company Histories: This ebook provides detailed company histories.

Statistics

Consumer Expenditure Survey and American Time Use Survey:  Information provided by the United States Department of Labor, Bureau of Labor Statistics (BLS).

Demographics

New Strategist publications cover a wide variety of consumer demographic information including their Who's Buying series. Data is from BLS's Consumer Expenditure Survey

Websites