If you are new to SWOT analysis, check out this definition from A Dictionary of Business & Management.
If your instructor has asked you to do a SWOT analysis, be sure to check if you are to create one from scratch, or if you are allowed to review ones created by professionals.
When searching in Business Source Premier, enter the company name and in the second box, enter SWOT as a title (not a keyword).
If you use a SWOT analysis from a database, don't forget to cite! We have a full guide to APA.
Not all companies have a SWOT in Business Source Premier. You can always search for the name of the company AND MarketLine and get started with a company profile.
More info is available on the left part of this guide, labeled APA Business Citations.
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