MKT 440: Integrated Marketing Communications

If you are new to SWOT analysis, check out this definition from A Dictionary of Business & Management.

If your instructor has asked you to do a SWOT analysis, be sure to check if you are to create one from scratch, or if you are allowed to review ones created by professionals.

When searching in Business Source Premier, enter the company name and in the second box, enter SWOT as a title (not a keyword).

To find a company profile, search by the company name and under 'Document Type' choose 'Company Report.'

With a library card from Los Angeles Public Library (or most public libraries in the United States), in addition to checking out e-books and e-audiobooks, you can check out magazines using Overdrive. You can then read these magazines using a computer or tablet. Here is an example of some business/finance magazines that are available.

When your instructor assigns a specific story in the Wall Street Journal, if you can't find it using the WSJ app or ProQuest, try searching based on the date, the author's last name, a few keywords from the title. Often a story will have a different title or tagline in print versus online. As an example, in a recent print edition, there was an article "War Pinches Supply Chain, Driving Up Prices Globally" by Patrick Thomas and Alistair MacDonald. The headline is the same in ProQuest, but on the WSJ website, the article is called "How War in Ukraine Drives Up Inflation at U.S. Farms, Supermarkets, Retailers." If you are having trouble finding a specific article, before you pay to get access, ask a librarian.