Find sample SWOT analyses for companies using this database. Note: you will NOT be able to find a SWOT analysis for your assigned client, because this database has only included large public companies as opposed to smaller businesses in LA/the Valley.
This site offers an explanation of Porter's Five Forces, which is a model to describe the profitability of an industry. To access Porter's Five Forces for specific industries, use MarketLine reports within Business Source Premier.
Determine an industry’s potential using IBISWorld industry reports and Porter’s Five Forces. This guide was created by IBISWorld.
Essential databases for consulting
Business Source Premier (EBSCO)This link opens in a new windowFull text for more than 2,200 journals, including full text for more than 1,100 peer-reviewed titles in all business disciplines, including marketing, management, MIS, POM, accounting, finance and economics. Additional full text, non-journal content includes market research reports, industry reports, country reports, company profiles and SWOT analyses.
FT features world business, politics and economic news, as well as dedicated coverage of company news, climate change, technology, the arts, culture and book reviews. Students, faculty, and staff may create a free personal account that includes FT.com app or desktop access, set up “myFT” customized news feeds and alerts, access special reports and the ePaper, which is the digital reproduction of today’s print edition.
IBISWorldThis link opens in a new windowA business information databases that includes economic, demographic and government data to provide insight into over 700 industries in America. It includes market conditions and forecasts, supply chain information, risk ratings reports, and business environment profiles.
Mergent OnlineThis link opens in a new windowFully searchable database with financial details of over 13,000 active and inactive public companies listed on the NYSE, AMEX and NASDAQ exchanges, as well as over 24,000 non-U.S. active and inactive companies. Includes over 300,000 U.S. and international company annual reports.
Mintel ReportsThis link opens in a new windowMintel Reports include detailed consumer research, sales data and market information along with analysis, context and commentary to provide the complete picture of the past, present and future of key markets.
StatistaThis link opens in a new windowStatista provides statistical data on many topics including media, business, politics, society, technology and education. Sources include market reports, trade publications, scientific journals, and government databases. Data can be accessed by searching or browsing by industry, topic, country, digital market or infographic.
This provides current access to the Wall Street Journal and all their online content. It requires new users to create a WSJ account. After registering, you will be able to use WSJ apps and log in across all devices.
This is a helpful guide: make sure if you want to use any of the databases (such as ProQuest Global Newsstream) that you return to the University Library's website and log in from here.
ProQuest Global NewsStreamThis link opens in a new windowFull text access to a large selection of national and international newspapers, news wires and news sources.
CQ ResearcherThis link opens in a new windowExplores a single hot issue in the news in depth each week. Covers topics in health, social trends, criminal justice, international affairs, education, the environment, technology and the economy.
Pew Research CenterA nonpartisan fact tank that studies "U.S. politics and policy; journalism and media; internet, science and technology; religion and public life; Hispanic trends; global attitudes and trends; and U.S. social and demographic trends."