RKMA Market Research Handbook (apparel section begins on page 145)
Market Research (be sure to click on Market Research Analytics Tools and then explore the Business Tools section)
A collection of Reference books with demographic data (depending on the book, either zip code, county, metropolitan area, and/or national level data) are on the Business Index Table between the Reference Desk and the windows in the Reference Room. Titles of special interest shelved in that area include:
Use OneSearch to find additional books such as:
A statistical data repository contains more than 35 billion data points from 70+ source organizations. Census results, business data, health metrics, political science data and more are included in over 4.9 billion datasets presented in charts, maps, graphs, and table form, via multiple points of entry.
Comprehensive archive of back issues of core scholarly journals in the arts, business, humanities, sciences and social sciences.
RKMA Market Research Handbooks
Richard K. Miller & Associates publications include market research handbooks covering the following sectors: Casinos, Gaming & Wagering; Consumer Behavior; Entertainment, Media & Advertising; Healthcare Business; International Consumers; Leisure; Restaurant, Food & Beverage; Retail Business; Sports; and Travel & Tourism.
The American Psychological Association (APA) citation style is common in the social sciences.
APA Style Guide by CSUN librarian Eric Garcia
APA Formatting and Style Guide from the Online Writing Lab (OWL) at Purdue University
Citing Archival Materials in APA
Publication Manual of the American Psychological Association (official print version)
Call number BF76.7 .P83 2010, available in the Learning Commons
Book
Journal article
Alvarez, N. & Mearns, J. (2014). The benefits of writing and performing in the spoken word poetry community. The Arts in Psychotherapy, 41(3), 263-268. doi:10.1016/j.aip.2014.03.004
Prior research has shown narrative writing to help with making meaning out of trauma. This article uses grounded theory to analyze semi-structured interviews with ten spoken word poets. Because spoken word poetry is performed live, it creates personal and community connections that enhance the emotional development and resolution offered by the practice of writing. The findings are limited by the small, nonrandom sample (all the participants were from the same community).
Dynamically generated tables, maps, and files from American FactFinder:
(Use semicolons to separate elements)
For a reference map in American FactFinder:
For a thematic map in American FactFinder
(Find the specific survey or census, data set and matrix number under the map image):
Examples:
Properly citing data assists in the research process by giving data creators proper credit for their work, aids replication, provides permanent and reliable information about the data source, helps track the impact of the data, and facilitates resource discovery and access.
Citing Data From Others
In many cases, a data provider will include recommended citation formats (i.e. the ICPSR). Also note that the producers of a particular dataset may request that users of the data cite a publication in which the data are described, rather than citing the dataset (i.e. the Database of Political Institutions).
When a data provider does not recommend a citation format, we recommend these general citation guidelines:
Book
Journal article
Alvarez, N. & Mearns, J. (2014). The benefits of writing and performing in the spoken word poetry community. The Arts in Psychotherapy, 41(3), 263-268. doi:10.1016/j.aip.2014.03.004
Prior research has shown narrative writing to help with making meaning out of trauma. This article uses grounded theory to analyze semi-structured interviews with ten spoken word poets. Because spoken word poetry is performed live, it creates personal and community connections that enhance the emotional development and resolution offered by the practice of writing. The findings are limited by the small, nonrandom sample (all the participants were from the same community).